What’s your big idea? What makes you better than and different from your competition?
Our Discovery process is designed to establish your positioning, distinguish you from your competition and clearly articulate and prioritize your features and benefits. Discovery sets the stage for reaching out to your constituencies and expanding your presence.

Interview process:
Our rigorous interview process enables you and your team to share your aspirations about your competencies and expertise.

Communications audit and competitive analysis:
We'll probe your messaging approach with a communications audit, external research of your product's prospects in the marketplace, as well as an analysis of your competition's print and online marketing strategy.

“Straw man” exercise:
Our unique “straw man” exercise will help you build conviction and consensus around your core story, as well as articulate your company's features and benefits. The result is a copy platform for establishing your thought leadership in your given discipline.

Do you want to know more?