Featured Work
Challenge How could BB&T Funds attract investors back into the market? With so much money sitting on the sidelines, fearful investors were like deer in the headlights. What could be done?
Solution We strategized with BB&T marketing to develop a campaign “Get back into the game,” which highlighted the importance of easing one’s way back into the market through a combination of conservative equity fund and a high-quality bond fund.
Assignments
  • Undertake a straw man exercise to work through the campaign idea and build conviction and consensus from senior management
  • Write, design and produce a colorful eight-panel brochure with pocket for the sales people to use with client
View print sample (PDF)
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